Toriola Joshua

Creative Strategist

Lagos, NG.

About

Dynamic Creative Content Strategist and Communications Professional with 3+ years of experience driving brand visibility and audience engagement within Africa's creative industries. Proven ability to craft compelling narratives and execute data-driven social media strategies that amplify brand voice, cultivate community, and achieve measurable growth across diverse digital platforms.

Work

Unheard HQ

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Social Media & Content Manager

Lagos, Lagos State, Nigeria

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Summary

Managed social media and content strategy, driving brand storytelling, audience engagement, and content production for emerging artists within Africa's creative sector.

Highlights

Developed and executed targeted brand storytelling strategies across Instagram and Twitter, achieving a 600+ follower increase and significant audience engagement growth within 9 months.

Produced and curated high-impact artist spotlights, interviews, and New Music Playlist features, amplifying emerging artists' stories and aligning with Unheard HQ's mission.

Managed a comprehensive editorial calendar, ensuring the timely rollout of campaigns and maintaining consistent, on-brand messaging across all digital platforms.

Collaborated effectively with graphic designers and external creators to conceptualize and develop visually compelling assets, enhancing content quality and reach.

Tee Dynamic Consultant

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Content Writing Associate

Lagos, Lagos State, Nigeria

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Summary

Authored diverse content, including long-form essays and promotional materials, while collaborating with creative teams to ensure consistent messaging for youth-focused digital audiences.

Highlights

Researched and authored impactful long-form essays, including Statements of Purpose and GTE statements, demonstrating strong analytical and persuasive writing skills.

Developed and wrote tailored editorial and promotional content specifically for youth-focused digital audiences, increasing engagement and relevance.

Collaborated seamlessly with creative teams to ensure consistent and cohesive messaging across multiple digital platforms, enhancing brand integrity.

Education

Tai Solarin University

Ijagun, Ogun State, Nigeria
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BS.c Computer Science

Languages

English

Yoruba

Skills

Content Strategy

Content Strategy & Storytelling, Editorial Calendar Management, Brand Communication & Narrative Development.

Social Media Management

Social Media Management (Instagram, X, TikTok), Audience Engagement & Community Management.

Creative Collaboration

Creative Collaboration & Cross-functional Teams.

Software & Tools

Canva, Google Suite, Microsoft Office, InDesign.